o Creation Hub, CCHub, is a social innovation centre dedicated to accelerating the application of social capital and technology for economic prosperity. Following the success of the 2013 MTN App Developer Challenge, CCHub has partnered with MTN to launch the first-of-its-kind Mobile Experience Lab, MxLab based on the need to bridge the gap between users and digital service providers in Nigeria. Continue...
Over the past two years, CcHub has worked with aspiring tech entrepreneurs who are finding interesting ways to address social issues in Nigeria in areas such as governance, education, trade, water, extractives and entertainment. It has become clear that once these tools are created, the next critical step towards scalability is to connect with end users. The aim of MX Lab is to help enhance the quality of local digital solutions; improve customer satisfaction; and accelerate smart application of technology.
On its raison d’être, Bosun Tijani, Managing Partner CChub has this to say:
“The Mobile Apps Experience Lab, MxLab is really about bringing the end users with the app developers or content creators. We have discovered that app developers don’t necessarily understand how their users want to experience what they want to provide for them.
Its one thing that you are building an app that people want use, but the question is how they want to use them. This project essentially provides a platform for engagement with the target audience in the process of building that solution across all the stages of development – before you start, when you have an alpha version, and or a beta version, you are continuously collecting feedback even after you have launched in the market.
This is something that we believe is currently missing in Nigeria and if our mobile applications are going to go viral, we need to consider users and that’s what the MxLab is setup to achieve.
MTN is the platinum sponsor for this project and have enabled it to happen for which we are forever grateful.”
You can visit the MxLab - 294, Herbert Macaulay Road, Sabo, Yaba. Lagos State. Nigeria. firstname.lastname@example.org