Curvy beauties are raising money for a cancer charity by flashing their cleavages online in a craze dubbed NIPnominate.
NIPnominate: Model Brandy Brewer is helping to boost the craze
Women are whipping off their tops and flaunting their assets in the latest craze to hit social media site Facebook.
NipNominate, an online parody of deadly drinking craze NekNominate, is sweeping the web with hundreds of women flashing their bras.
The new viral hit sees ladies posting images of their cleavage instead of downing drinks.
It was started by Michelle Kent, 35, who was so disgusted with the binge booze game she launched 'Bangers to Cancer' - dubbed 'NipNominate.'
Rather than downing dangerous cocktails of alcohol, she posted a revealing photo of herself just in underwear on Facebook, urging others to do the same.
NIPnominate: Model Brandy Brewer is helping to boost the craze
Women are whipping off their tops and flaunting their assets in the latest craze to hit social media site Facebook.
NipNominate, an online parody of deadly drinking craze NekNominate, is sweeping the web with hundreds of women flashing their bras.
The new viral hit sees ladies posting images of their cleavage instead of downing drinks.
It was started by Michelle Kent, 35, who was so disgusted with the binge booze game she launched 'Bangers to Cancer' - dubbed 'NipNominate.'
Rather than downing dangerous cocktails of alcohol, she posted a revealing photo of herself just in underwear on Facebook, urging others to do the same.
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