Beyonce sprawls out in a yellow bikini in a scorching new shot to promote high street store H&M’s summer designs.
The pop beauty again shows off her jaw-dropping post-baby body as she lays out on a floating platform in a swimming pool.
Another snap features the singer – currently travelling the globe on her Mrs Carter Show tour – relaxing in a black and white sun dress on a lilo.
She also runs a hand through her cascading locks while perched on a beach chair in a tight top and shorts.
In March it was confirmed that the chart-topper had signed up to be the face of H&M’s summer 2013 campaign.
The ads, titled Mrs Carter In H&M, promote designs heavily influenced by Beyoncé’s personal style.
She’s recorded a song, Standing On The Sun, to soundtrack a video – starring the pop beauty in a range of skimpy outfits – made to publicise the collection.
Speaking about her H&M collaboration, she said: “I’ve always liked H&M’s focus on fun and affordable fashion.
“I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.”
Last December, it was announced that Beyoncé had partnered with Pepsi in a multi-year deal estimated at over £30million.
The pop beauty again shows off her jaw-dropping post-baby body as she lays out on a floating platform in a swimming pool.
Another snap features the singer – currently travelling the globe on her Mrs Carter Show tour – relaxing in a black and white sun dress on a lilo.
She also runs a hand through her cascading locks while perched on a beach chair in a tight top and shorts.
In March it was confirmed that the chart-topper had signed up to be the face of H&M’s summer 2013 campaign.
The ads, titled Mrs Carter In H&M, promote designs heavily influenced by Beyoncé’s personal style.
She’s recorded a song, Standing On The Sun, to soundtrack a video – starring the pop beauty in a range of skimpy outfits – made to publicise the collection.
Speaking about her H&M collaboration, she said: “I’ve always liked H&M’s focus on fun and affordable fashion.
“I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.”
Last December, it was announced that Beyoncé had partnered with Pepsi in a multi-year deal estimated at over £30million.
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