Samsung logo
The
Information Technology unit of Samsung Electronics West Africa has
embarked on a three-day IT retail fairs in Lagos, Port-Harcourt and
Abuja to boost the reach of its IT products.
This, the company said, had become important due to the increasing belief among consumers that it only produced smartphones.
“It is very funny that whenever Samsung
is mentioned, the first thing that comes to people’s minds is the Galaxy
range of smartphones. The Samsung brand is synonymous to innovative
products. Our cutting edge technology spans across all our product
range. We believe that Nigerians deserve to enjoy the same innovation
from Samsung in the IT space.’’
According to her, the Samsung IT division
caters for IT products like printers, monitors, laptops/note PCs and
all-in-one personal computers.
At the experience centre with full
product display, consumers were allowed to experience the IT products
first hand and directed to accredited brand shops where they could make
purchases with 24 months’ warranty
Speaking further on the plan for the
retail fair, Oyelayo said, “This fair, which is part of our consumer
education campaign, will run for three days in Lagos, three days in
Abuja and three days in Port Harcourt.”
Being a member of the Samsung mother
brand, we are very confident that all we have to do is introduce
consumers to our products and like every other innovative product range
from Samsung, the first purchase always marks the beginning of a long
term relationship.”
One of the enthusiastic consumers
commented, “Samsung has really come a long way. I must confess that I
used to think that they were only good in mobile phones and TVs.
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