NTA-DG-MAYAKI TO most Nigerians and other global citizens interested on Nigeria’s affairs, the Nigerian Television Authority (NTA), which started operations in 1977 is government-owned public broadcaster, with a mandate to inform, educate and entertain the populace and the global audience. But it seems very little is known about the enormous corporate social responsibility roles NTA plays for the country. Deeply entrenched in the core mandate for which NTA was set up is the creation of the much desired awareness to the investing public and prospective entrepreneurs around the globe on the friendly investment climate that exists in Nigeria. NTA, over the years, has deliberately extended her services to all corners of the world with the sole aim of marketing the investment potentials of Nigeria. In 2010, NTA), under the management of Alhaji Usman Magawata, entered a bilateral agreement with Suncast communications, a United States-based communication operator to commence the operation of five television channels in the U.S. Abiodun Oluwarotimi, a United States-based Nigerian journalist reported on October 24, 2010 that this landmark initiative of NTA took place in Washington D.C. The brief story goes thus, “The NTA in conjunction with Suncast communications has begun its operation in the United States with five television channels launched in Washington D.C. as part of its efforts to complete its expansion programme both within and outside Nigeria”. The five channels launched in include NTA News 24; NTA 2 Lagos, NTA Sports; NTA entertainment and NTA Knowledge Channel. The channels would be managed by Suncast. The beautiful tradition of playing the role of a media ambassador for the purpose of attracting foreign Direct investments to Nigeria has remained consistently alive with the current management of the NTA headed by the acting Director General Alhaji Musa Mayaki, who has taken corporate responsibility a notch further following the well established precedents. Specifically, one of the essential CSR roles taken up by NTA and competently implemented over time is the hosting of an international investment forum in the United Kingdom whereby key stakeholders from the different federating units of Nigeria were allowed the platform to market the investments potentials of their parts of the country with the national goals of attracting genuine foreign Direct investors into Nigeria to create jobs. The significance of such a global business meetings was highlighted by the former Vice President of the World Bank and the Coordinating Minister for the Economy and Minister of Finance of Nigeria Dr. (Mrs.) Ngozi Okonjo-Iweala. Okonjo-Iweala, the Harvard and MIT-trained economist, recently published a book titled Reforming the Unreformable whereby she highlighted the need for agencies of government to key into the transformation and reform agenda of the Federal Government to create jobs and also to improve the investment climate. She had argued lucidly thus; “The need to create jobs is the most important problem confronting the Nigerian economy now and for years to come, especially for the increasing number of youths entering the job market”. THE second gain of the recently held second NTA business/investment forum in the United Kingdom is that the national broadcasting service made radical and far- reaching efforts to attract good investors who in turn will create jobs for Nigerian youth. Aptly titled “exposing Nigeria’s rich investment potentials to the World”, the forum, which took place in central London at the Cavendish Conference Centre, saw presentations from government officials, representatives of ministers of information, trade and commerce and the Acting Director General of NTA Alhaji Musa Mayaki among other distinguished Nigerians resident in the United Kingdom. Several potential foreign investors attended the event. At the 2nd NTA Business investment forum and exhibition, Kwara, Zamfara and Niger state governments, along with privately-owned businesses reportedly made presentations on the “Rich Investment Potential” of their states. While speaking on behalf of Kwara State Governor Abdulfatah Ahmed, his special Assistant on Investment, Policy and Strategy, Mr. Yomi Ogunsola, reportedly asked investors to be part of the state’s Infrastructure Development Fund, which in his considered assessment, was a long term investment that would be used to develop roads, power and other infrastructural needs of the state and consequently result in job creation for the teeming youth of the state. He told prospective investors that Kwara was open for business and that the state would readily welcome anyone who could add value to what the government was doing even as he restated the readiness of the Kwara State Government to sustain the enabling environment for prospective investors already put in place by the immediate past government which resulted in the attraction of the industrial and mechanized farmers from the White Zimbabwean population. Governors Abdul’azizi Yari (Zamfara) and his Niger State counterpart, Dr. Mu’azu Babangida Aliyu, also asked investors to come to their states to be part of their developmental efforts. While describing Zamfara State as a “mining haven,” Yari, who was represented by an aide, reportedly told would-be-investors that the state had abundant solid minerals, which were in commercial quantities. He added: “You should come and explore the work of nature and consider Zamfara State as your next tourism destination”. VICE Chairman of Business Council for Africa, Clive Carpenter paid glowing tributes to Nigeria during a paper presentation on “Nigeria Business Ventures: Challenges and Prospects”. Carpenter, who has over 10 years working experience as a top banker in Nigeria, told prospective investors to “do their homework” before jumping over to do business in Nigeria but he also was quick to add that Nigeria is a good destination for foreign investments. He advised investors not to be frightened or let the insecurity in some parts of the North put them off, adding, “Do your homework and if one state is challenging, it doesn’t mean the whole country is a no-go area”. Mayaki, who competently the sessions, asked prospective investors to take advantage of the “current drive” by the Federal Government to come and invest in Nigeria, noting, “Doing business in Nigeria is safe due to the enabling environment provided by the government. So, invest your capital in the various sectors of the economy and you will be glad you did just like the South African telecommunication giant, MTN is”. FDI is an engine of growth as it provides the much needed capital for investment, increases competition in the host country industries and aides local firms to become more productive by adopting more efficient technologies or by investing in human capital. Foreign direct investments contribute to growth in a substantial manner because it is more stable than other forms of capital flows.

TO most Nigerians and other global citizens interested on Nigeria’s affairs, the Nigerian Television Authority (NTA), which started operations in 1977 is government-owned public broadcaster, with a mandate to inform, educate and entertain the populace and the global audience.
But it seems very little is known about the enormous corporate social responsibility roles NTA plays for the country. Deeply entrenched in the core mandate for which NTA was set up is the creation of the much desired awareness to the investing public and prospective entrepreneurs around the globe on the friendly investment climate that exists in Nigeria.

NTA, over the years, has deliberately extended her services to all corners of the world with the sole aim of marketing the investment potentials of Nigeria. In 2010, NTA), under the management of Alhaji Usman Magawata, entered a bilateral agreement with Suncast communications, a United States-based communication operator to commence the operation of five television channels in the U.S.
Abiodun Oluwarotimi, a United States-based Nigerian journalist reported on October 24, 2010 that this landmark initiative of NTA took place in Washington D.C.
The brief story goes thus, “The NTA in conjunction with Suncast communications has begun its operation in the United States with five television channels launched in Washington D.C. as part of its efforts to complete its expansion programme both within and outside Nigeria”.
The five channels launched in include NTA News 24; NTA 2 Lagos, NTA Sports; NTA entertainment and NTA Knowledge Channel. The channels would be managed by Suncast. The beautiful tradition of playing the role of a media ambassador for the purpose of attracting foreign Direct investments to Nigeria has remained consistently alive with the current management of the NTA headed by the acting Director General Alhaji Musa Mayaki, who has taken corporate responsibility a notch further following the well established precedents.
Specifically, one of the essential CSR roles taken up by NTA and competently implemented over time is the hosting of an international investment forum in the United Kingdom whereby key stakeholders from the different federating units of Nigeria were allowed the platform to market the investments potentials of their parts of the country with the national goals of attracting genuine foreign Direct investors into Nigeria to create jobs.
The significance of such a global business meetings was highlighted by the former Vice President of the World Bank and the Coordinating Minister for the Economy and Minister of Finance of Nigeria Dr. (Mrs.) Ngozi Okonjo-Iweala. Okonjo-Iweala, the Harvard and MIT-trained economist, recently published a book titled Reforming the Unreformable whereby she highlighted the need for agencies of government to key into the transformation and reform agenda of the Federal Government to create jobs and also to improve the investment climate.
She had argued lucidly thus; “The need to create jobs is the most important problem confronting the Nigerian economy now and for years to come, especially for the increasing number of youths entering the job market”.

THE second gain of the recently held second NTA business/investment forum in the United Kingdom is that the national broadcasting service made radical and far- reaching efforts to attract good investors who in turn will create jobs for Nigerian youth. Aptly titled “exposing Nigeria’s rich investment potentials to the World”, the forum, which took place in central London at the Cavendish Conference Centre, saw presentations from government officials, representatives of ministers of information, trade and commerce and the Acting Director General of NTA Alhaji Musa Mayaki among other distinguished Nigerians resident in the United Kingdom. Several potential foreign investors attended the event.
At the 2nd NTA Business investment forum and exhibition, Kwara, Zamfara and Niger state governments, along with privately-owned businesses reportedly made presentations on the “Rich Investment Potential” of their states. While speaking on behalf of Kwara State Governor Abdulfatah Ahmed, his special Assistant on Investment, Policy and Strategy, Mr. Yomi Ogunsola, reportedly asked investors to be part of the state’s Infrastructure Development Fund, which in his considered assessment, was a long term investment that would be used to develop roads, power and other infrastructural needs of the state and consequently result in job creation for the teeming youth of the state.
He told prospective investors that Kwara was open for business and that the state would readily welcome anyone who could add value to what the government was doing even as he restated the readiness of the Kwara State Government to sustain the enabling environment for prospective investors already put in place by the immediate past government which resulted in the attraction of the industrial and mechanized farmers from the White Zimbabwean population.
Governors Abdul’azizi Yari (Zamfara) and his Niger State counterpart, Dr. Mu’azu Babangida Aliyu, also asked investors to come to their states to be part of their developmental efforts.
While describing Zamfara State as a “mining haven,” Yari, who was represented by an aide, reportedly told would-be-investors that the state had abundant solid minerals, which were in commercial quantities.
He added: “You should come and explore the work of nature and consider Zamfara State as your next tourism destination”.
 VICE Chairman of Business Council for Africa, Clive Carpenter paid glowing tributes to Nigeria during a paper presentation on “Nigeria Business Ventures: Challenges and Prospects”. Carpenter, who has over 10 years working experience as a top banker in Nigeria, told prospective investors to “do their homework” before jumping over to do business in Nigeria but he also was quick to add that Nigeria is a good destination for foreign investments.
He advised investors not to be frightened or let the insecurity in some parts of the North put them off, adding, “Do your homework and if one state is challenging, it doesn’t mean the whole country is a no-go area”.
Mayaki, who competently the sessions, asked prospective investors to take advantage of the “current drive” by the Federal Government to come and invest in Nigeria, noting, “Doing business in Nigeria is safe due to the enabling environment provided by the government. So, invest your capital in the various sectors of the economy and you will be glad you did just like the South African telecommunication giant, MTN is”.
FDI is an engine of growth as it provides the much needed capital for investment, increases competition in the host country industries and aides local firms to become more productive by adopting more efficient technologies or by investing in human capital. Foreign direct investments contribute to growth in a substantial manner because it is more stable than other forms of capital flows.