Everyone loves a good get-back-up, Rocky-style story.
Sometimes the best
against all odds tales are real ones, taking place in unsung towns, led
by regular citizens energized to resuscitate once thriving destinations
just as they appeared flat on the mat.
Even big, star-studded
cities face struggles and off decades, but what's kept Main Street, USA
alive amid interstates, mega-malls, national chains and closed
stagecoach routes? The heart and hard work of historic rebound towns
like these.
Coronado, California: The little peninsula that could
Then: A
storied SoCal getaway for adventure-seeking aristocrats and their
servants stretching back to the Victorian era, Coronado suffered in the
late 20th century with a 35 percent vacancy rate along its historic main
drag, Orange Avenue, leaving locals wondering how to prevent this
pretty peninsula on the far side of San Diego Bay from drowning.
Now: One
of the country's most successfully revitalized coastal resort
communities draws crowds of vacationers and window shoppers over the
boomerang-shaped San Diego-Coronado Bridge onto streets lined with
flowers and fully restored classical revival-style buildings.
Wow: The iconic Hotel del Coronado
(aka "The Del") remains one of the world's grandest landmarks and most
resilient beach hotels, with a who's who guest list of celebs and
dignitaries several generations long.
Paducah, Kentucky
Paducah, Kentucky: Small town with big art
Then:
In the 1980s, historic Lower Town was 20 square blocks of once-beautiful
homes blighted by crime and neglect. Its commercial center sat 70
percent vacant.
Now:
More than $100 million in investment later, those same blocks are home
to a vibrant arts and small business community that's now listed on the
National Register of Historic Places. With brick- and tree-lined
sidewalks that attract more than $200 million in annual tourist income,
the town underwrites an Artist Relocation Program that's drawing
resident artists and international visitors, and is considered a
national model for utilizing the arts for municipal resurrection.
Wow: Held each May, the Lower Town Arts & Music Festival was recently tapped among the state's top spring festivals, featuring Western Kentucky's best art, music, theater and food.
New Iberia, Louisiana: Reborn on the bayou
Then:
Founded by the Spanish in 1779 (originally called Nueva Iberia) and home
to five brick factories in the 1890s, this vintage bayou town's main
street was a barren row of boarded-up shops not long ago, with its
decaying landmark art deco theater, the Evangeline, looking like the sad
inspiration for a forgotten Jim Carrey movie.
Now:
New Iberia's latest renaissance has yielded a Great American Main Street
Award and a revitalized commercial district featuring hot (and hot)
Cajun eateries, rows of new shops and the beautifully restored
Evangeline (now Sliman) Theater -- home to Louisiana Live Cajun and
"swamp pop" concerts.
Wow: High points of a town tour include the pin-up antebellum mansion, Shadows-on-the-Teche, and the original Tabasco factory and 250-acre Jungle Gardens on Avery Island, just seven miles down the road.
Frederick, Maryland
Frederick, Maryland: After the flood... cute shopping!
Then:
Once a hospice for Civil War casualties, this proud Colonial-era city
endured late 20th-century battle fatigue after getting sidestepped by a
new interstate, losing its retail core to outlying shopping malls and
being hit by a massive flood in the mid-1970s that turned nearly 100
acres of its historic downtown into a temporary swamp.
Now:
Frederick is revived, with a nearly chain-proof red brick commercial
district lined with indie shops, destination restaurants and weekenders
from D.C. and Baltimore (both about an hour away) escaping here instead
of the other way around.
Wow:
Stroll along Carroll Creek Park's pedestrian bridges and brick pathways
lined with public art and it's hard to believe this green space was
originally a flood control project.
Ely, Nevada: The mettle of nowhere
Then:
Originally a Pony Express station, this remote Nevada town's mineral
mining fortunes boomed and busted through the 20th century, taking their
biggest toll during the 1970s copper market crash.
Now:
Copper is back, as is gold mining, but Ely's latest boom is as a weekend
escape between Las Vegas, Reno and Salt Lake City (the nearest major
town, 241 miles away).
Way out on Highway 50 (aka The Loneliest Road in America), you'll find wallet-friendly Wild West imagery like the Hotel Nevada & Gambling Hall (from 1929), the Jailhouse Casino's Cell Block Steak House (fine dining behind bars) and several land-of-the-lost state parks about as busy as the moon.
Wow: You can augment the Western experience by boarding an authentic steam-powered train on the Ely-based Nevada Northern Railway for a 90-minute chug through the Silver State's timeless outback.
DeLand, Florida: Classic revivalist
Then:
Conceived in the 1870s as an "Athens of Florida" (emphasizing education
and culture) by baking soda baron Henry DeLand, the small but
big-thinking central Florida community gave rise to grand Victorian
homes and Stetson University before succumbing to financial hardship,
deteriorating neighborhoods and 75 percent downtown vacancy in the
mid-1980s.
Now: After
a magical civic recovery an hour from Disney World, downtown DeLand's
rows of shops, restaurants and museums along Woodland Boulevard and
Indiana Avenue include the restored 1921 art deco Athens Theater, nearby Artisan Alley and a revived Garden District that inspired an award-winning documentary about urban renewal.
Wow: Housed in the basement of an old bank building, the Mainstreet Grill has been voted DeLand's best restaurant for more than a decade, and serves a "Spectacular Sunday Brunch Buffet" to prove it.
Libertyville, Illinois: Revival, take two
Then:
Established as a bedroom community for Chicago's elite in the
early-mid-20th century, Libertyville receded into drab suburb status in
later decades. Its first stab at revitalization in the 1960s -- a poorly
conceived series of modernization projects dubbed Operation Face-Lift
-- led only to more boarded-up storefronts over the next 20 years.
Now: Unveiling
its old Victorian facades and regaining its roots as a homey,
Midwestern Americana detour from the big city, Libertyville's four-block
epicenter along Milwaukee Avenue (35 miles from the Loop, and a world
apart) is lined with boutiques, foodie shops and an important
microbrewery (Mickey Finn's) on Windy City pub hop maps.
Wow: If
it's Thursday between 7 a.m. and 1 p.m., it's Farmer's Market time
(June-October) on Church Street across from Cook Park -- a tradition for
more than three decades.
El Dorado, Arkansas: Raising the boom
Then:
Home to a 1920s oil rush that brought high hopes, rows of new buildings
and 30,000 people to "Arkansas' Original Boomtown," the golden
opportunity of El Dorado's namesake gave way to the Great Depression and
perpetual economic hardship. By 1980, the town's commercial district
was barely ticking.
Now:
Thanks to one huge civic mobilization, mass restorations, a new $14.4
million conference facility and a roster of annual festivals, El Dorado
has recouped its reputation as "the pride of south Arkansas." The once
desolate downtown is now lined with more than 65 specialty shops,
eateries, inns and the state's only operating art deco theater.
Wow: Each May, the Bugs, Bands & Bikes
festival features thousands of revving motorcycles gathered for a bike
show/parade and a two-day Battle of the Bands -- all seasoned with
hundreds of pounds of the region's best crawfish.
What's your favorite small town success story? Let us know in the comments section below.
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